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Launched in 2009 by Cosmetic Engineer and entrepreneur, Dolly Kumar, Gaia is a health and wellness brand from its parent company, Cosmic Nutracos Solutions. Gaia is amongst the pioneers in the health and wellness industry in India and with more than 81 products and is the only FMCG brand in India that has such a wide range of health food products and nutritional supplements, ranging from specialized nutritional supplements to everyday healthy snacks. Within just a decade, Gaia has created a strong distribution network across India with a presence across 25k+ conventional retail outlets, 600+ Modern Trade outlets, Canteen Stores Department(CSD), Central Police Canteen (CPC) as well as in eCommerce platforms like Amazon, Flipkart, 1 mg, Big Basket, Health Kart, etc. Gaia has also expanded its presence internationally to countries like Nepal, Bhutan, Myanmar, Cambodia, and others.
Gaia, the primordial earth or mother goddess was one of the deities who governed the universe.
Gaia is inspired by the ‘Gaia Theory’ of James Lovelock, who posited that the earth is a vast self-regulating organism – a single natural system (like all living being) that organises and controls itself. Gaia is the Greek name for the Goddess of the Earth – a fitting name for a brand that explores and extracts the health secrets of the earth’s natural resources for all of us to benefit from. We believe that as the earth has the ability to regenerate itself, so do we. Gaia was founded on the belief that nature, through the earth's diversity of flora and fauna, offers us the best solutions for all our health and personal care needs. Combining the miracles of nature with the rigor of science, Gaia offers a range of nutritional supplements and natural substitutes that aid the body's natural regeneration process.
Around the turn of the millennium, there were signs of a rapidly increasing trend in active health-consciousness amongst large sections of Indians, something that had already been prevalent in the developed economies earlier. It was obvious that people’s need to become healthier were manifesting in several ways – in proactive regular health-check-ups, increased focus on exercise (at home or in gyms and parks) as well as a shift in dietary preferences towards healthier alternatives. While diagnostic centres and gyms were mushrooming all over our cities, the existing options in the market for healthy eating were quite limited. Traditional food brands offered a handful of healthy products, but there was not a single brand that offered a complete range of health food products and nutritional supplements. That’s the gap in the market that resulted in the birth of Gaia. Today, Gaia has become the go-to brand for people looking for healthier substitutes and supplements – a brand synonymous with the promise of good health. With a wide range of products, Gaia caters to every individual aiming for a healthier lifestyle – working people, homemakers, fitness enthusiasts as well as the weight-conscious and diabetics…
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